Lifestyle

Beyoncé Partners with Peloton, HBCUs for New Fitness Initiative

Beyoncé has joined ranks with Peloton to help keep fitness-conscious individuals in shape.

The superstar singer’s multi-year partnership focuses on Howard University and nine other historically Black colleges and universities by providing digital memberships that would allow full access to fitness classes within the Peloton app, according to the exercise equipment company.

“I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Beyoncé said in a statement. “I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”

As a part of Peloton’s company pledge of anti-racism and Beyoncé’s commitment to HBCUs, the initiative is also striving to give cultural access to health and fitness communities by creating internships and other undergraduate levels of support.

“Over time, we developed a series of classes that exclusively feature an artist’s catalog with everyone from Dolly Parton to Jennifer Lopez,” said Dara Treseder, Peloton’s head of global marketing and communications. “Our members loved them. So, we started to think and talk about how we could build upon the series and make it even more impactful for our members and the larger world.”

The other participating HBCUs are Bennett College, Clark Atlanta University, Grambling State University, Hampton University, Morehouse College, Morehouse School of Medicine, Spelman College, Texas Southern University and Wilberforce University.

Each of the schools can expect digital memberships by the end of November.

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker