(Chinatopix) – Fast food chain operator Burger King is shelving its healthier French fry option Satisfries, after it flopped among American consumer despite an aggressive pushing marketing push, the Wall Street Journal reported.
The healthy alternative to its regular fries was not a hit among consumers. Only 2,500 of Burger King’s 7,500 North American restaurants decided to retain Satisfries, after the company asked its franchisees if it wanted to.
“The remaining restaurants will treat the product as a limited time menu offering and have begun phasing it out after this unprecedented run,” Burger King North America President Alex Macedo said in a statement published on the paper.