This March 20, 2012 file photo shows Netfilx headquarters in Los Gatos, Calif. Netflix is expected to release quarterly financial results after the market close on Tuesday, Jan. 20, 2015. (AP Photo/Paul Sakuma, File)
This March 20, 2012 file photo shows Netfilx headquarters in Los Gatos, Calif. Netflix is expected to release quarterly financial results after the market close on Tuesday, Jan. 20, 2015. (AP Photo/Paul Sakuma, File)

Mike Snider, USA TODAY

 
(USA Today) — Netflix’s dominance in subscription streaming video is pretty much taken for granted. The streaming provider got to market first with the largest library and has continued to build upon it with new originals and increased video quality.

But could a competitor overtake Netflix? Not without stepping up their game, a recent consumer survey suggests.

Netflix is the most popular subscription video-on-demand service, found in 36% of U.S. homes, followed by Amazon Prime Instant Video (13%) and Hulu Plus (6.5%), according to Nielsen.

Netflix is such a “resounding favorite” that about 20% of consumers think that it could replace traditional broadcast and pay-TV services, according to the new survey of 2,500 U.S. consumers conducted in May and June and analyzed by iModerate and Luminoso.

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