Varieties of the new Apple Watch are on display in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. Pre-orders for the Apple Watch start April 10. The device costs $349 for a base model, while a luxury gold version will go for $10,000. (AP Photo/Eric Risberg)
Varieties of the new Apple Watch are on display in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. Pre-orders for the Apple Watch start April 10. The device costs $349 for a base model, while a luxury gold version will go for $10,000. (AP Photo/Eric Risberg)
Varieties of the new Apple Watch are on display in the demo room after an Apple event on Monday, March 9, 2015, in San Francisco. (AP Photo/Eric Risberg)

LOS ANGELES (USA Today) – No matter how you look at it, the new Apple Watch is no iPhone/iPad-type monster hit.

You can’t currently buy Apple’s latest new product in stores, availability online for new orders won’t be fulfilled until late June/early July, and now Apple’s exec in charge of Watch sales, in a panel closely watch by tech insiders , won’t reveal sales numbers.

“Fantastic,” is the best Apple senior vice-president Jeff Williams could give the crowd at the Code conference near Los Angeles.

That’s a contrast with other new-product launches, where Apple has touted its 10 million iPhones sold after the first weekend. Ahead of the sales launch, some analysts had forecast Apple could sell from 8 million to 40 million Watches this year.

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