Health

Launching the #iMask4DC Video Festival and Competition

Engaging Creative Messaging to Reduce the Spread of COVID-19

The Black Coalition Against COVID-19 (BCAC) is launching the #iMask4DC video festival and competition.

To participate, people will produce 30-second videos on their smartphones to remind our community of the importance of wearing a mask consistently when outdoors and exposed to other people.

This competition is open to all — individuals and families. Beginning June 9, online workshops will be provided to support those who may be unfamiliar with this process. All videos must be submitted by noon on June 20. Full details on submitting videos, including submission requirements and judging criteria, can be found on our website, www.blackcoalitionagainstcovid.org.

The #iMask4DC Video Festival will award cash prizes to the most compelling entries and they will be shown on Instagram and Facebook Live during a city-wide social media event. The winner will be eligible for public service announcement replay, as well as for airing on local media outlets.

BCAC in partnership with THEARC Theater, Howard University’s Department of Theatre Arts, The Washington Informer Newspaper, WHUR and WPFW radio stations, are working to engage everyone in creative messaging to help reduce the community spread of COVID-19.

Washington, D.C., and the metropolitan area have been, and continue to be, one of the regions most devastated by the COVID-19 pandemic. The African American community has been especially hard hit and remains at great risk as the region prepares to resume more normal work and social activities. Unfortunately, there are numerous signs indicating that compliance with the proven effective interventions — wearing a mask when venturing outdoors, maintaining physical distance, and frequent hand-washing — is not consistently practiced by all D.C. residents.

In this time of crisis, suffering and death, everyone must step up and do their part. We are excited to call upon the D.C. community to educate us to wear masks to protect ourselves and others and to always practice physical distancing. #iMask4DC will remind, refresh the message, and engage the community itself in taking direct and immediate action necessary to reduce the community spread of COVID-19.

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