While traditionally golf has been an exclusive industry, Jasmin Cunningham, one of eight Black women to hold a PGA card, is focused on changing that narrative through advocacy starting with our youth.
Cunningham’s commitment for Black youth in golf is clear: “Youth advocacy is very important for Black youth in golf because there aren’t many to begin with. If we don’t advocate for the Black youths in golf, the golf industry will have a tougher time growing the game.”
For Cunningham, advocacy is about creating opportunities, fostering an environment where young Black golfers can thrive, feel confident, and most importantly, feel like they belong.
The absence of representation in golf, according to Cunningham, is a significant barrier to diversification.
“I truly believe if you don’t see it, it’s hard to be it,” she asserts. This barrier highlights the necessity for visible role models in the sport. Cunningham views her work as ensuring that youth golfers can find inspiration and motivation from those who have paved a path for them.
Reflecting on her journey, Cunningham credits her early realization of being an advocate to her father. “My dad is the one who constantly reassured me of the impact I would have on Black golfers as I was growing up,” shares. “I’m so happy I listened to him.”
As a catalyst for change, Cunningham demonstrates her commitment through her work and when speaking to young women, she emphasizes the importance of consistency, learning, and resilience. Her advice to her younger self and to young women looking to make an impact is, “I would tell my younger self — and young girls — to chill. Everything will work out how it’s supposed to.”
Looking to the future, Cunningham is optimistic about both her professional and personal paths. “Professionally, I’m excited to continue doing the work that I truly love and making a difference within the Black community.”
The best advice she’s received was from her father, “You can’t make everyone happy.” This advice taught her about focusing on one’s happiness and positive impact is central to approaching life. Through those professional lessons, Cunningham uses them to guide her personally as well, “I’ve learned to live in the moment more and understanding that you can’t plan everything in your life.” This growth strengthened her desire to make a space for Black youth to learn about golf.
Cunningham is breaking barriers by laying the groundwork for a more inclusive, diverse, and vibrant future in the sport of golf.