This is part one of a series on Grounded.
After successfully launching Grounded, a Black women-owned plant shop, virtually on Earth Day 2020, two nature enthusiasts set their sights much higher than virtual office hours and online orders. By fall of last year, Danuelle Doswell, 31, and Mignon Hemsley, 30, had opened a brick-and-mortar on Martin Luther King Avenue in Southeast D.C. that continues the mission of wellness and therapeutic relief with healing plants, nutritious drinks, and enhanced community engagement, including kicking off 2025 with “Week of Gratitude” from Jan. 2-9.
Throughout the week series, customers can enjoy 25% off drinks, wellness classes and plants, while beginning the year with a newfound appreciation for intention and mindfulness, underscoring the basis of what it means to be “grounded.”
“We’re not just a plant shop, and that’s something that differentiates us from any other online or in-person plant shop in the area and in the country,” Hemsley told The Informer. “For us, [it’s about] really honing in on the fact that we’re a wellness brand above everything, and that to feel grounded, having a plant is just one portion of that.”
Read a full profile about Grounded’s development in the Jan. 16 edition of The Washington Informer.