This photo provided by Nintendo shows the cover of the video game, "Tomodachi Life." Nintendo is apologizing and pledging to be more inclusive after being criticized for not recognizing same-sex relationships in English editions of the life-simulator video game. (AP Photo/Nintendo)
This photo provided by Nintendo shows the cover of the video game, "Tomodachi Life." Nintendo is apologizing and pledging to be more inclusive after being criticized for not recognizing same-sex relationships in English editions of the life-simulator video game. (AP Photo/Nintendo)
This photo provided by Nintendo shows the cover of the video game, โ€œTomodachi Life.โ€ Nintendo is apologizing and pledging to be more inclusive after being criticized for not recognizing same-sex relationships in English editions of the life-simulator video game. (AP Photo/Nintendo)

DERRIK J. LANG, AP Entertainment Writer

Nintendo is apologizing and pledging to be more inclusive after being criticized for not recognizing same-sex relationships in English editions of a life-simulator video game. The publisher said that while it was too late to change the current game, it was committed to building virtual equality into future versions if theyโ€™re produced.

Nintendo came under fire from fans and gay rights organizations this past week after refusing to add same-sex relationship options to the game โ€œTomodachi Life.โ€

โ€œWe apologize for disappointing many people by failing to include same-sex relationships in Tomodachi Life,โ€ Nintendo said in a statement released Friday. โ€œUnfortunately, it is not possible for us to change this gameโ€™s design, and such a significant development change canโ€™t be accomplished with a post-ship patch.โ€

The game was originally released in Japan last year and features a cast of Mii characters โ€” Nintendoโ€™s personalized avatars of real players โ€” living on a virtual island. Gamers can do things like shop, play games, go on dates, get married and encounter celebrities like Christina Aguilera and Shaquille Oโ€™Neal. Already a hit in Japan, โ€œTomodachi Lifeโ€ is set for release June 6 in North America and Europe.

Tye Marini, a 23-year-old gay Nintendo fan from Mesa, Arizona, launched a social media campaign last month seeking virtual equality for the gameโ€™s characters.

โ€œI want to be able to marry my real-life fiancรฉโ€™s Mii, but I canโ€™t do that,โ€ Marini said in a video posted online that attracted the attention of gaming sites and online forums this past week. โ€œMy only options are to marry some female Mii, to change the gender of either my Mii or my fiancรฉโ€™s Mii or to completely avoid marriage altogether and miss out on the exclusive content that comes with it.โ€

Marini said Saturday that he was โ€œvery happyโ€ with Nintendoโ€™s response. โ€œI donโ€™t believe they are a homophobic company at all,โ€ Marini said. โ€œI think that the exclusion of same-sex relationships was just an unfortunate oversight.โ€

Yet the issue does mark a cultural divide between Japan, where gay marriage is not legal, and North America and Europe, where gay marriage has become legal in some places. It also highlights the problems with โ€œlocalization,โ€ the process when games are changed to suit different locales and customs.

The uproar prompted Kyoto, Japan-based Nintendo Co. and its subsidiary Nintendo of America Inc. to pledge to create a more inclusive โ€œTomodachiโ€ installment in the future.

โ€œWe are committed to advancing our longtime company values of fun and entertainment for everyone,โ€ Nintendo said on Friday. โ€œWe pledge that if we create a next installment in the โ€˜Tomodachiโ€™ series, we will strive to design a game-play experience from the ground up that is more inclusive, and better represents all players.โ€

While many English-language games donโ€™t feature gay characters, several role-playing series produced by English-speaking developers, such as Electronic Arts, โ€œThe Sims,โ€ Microsoft Studiosโ€™ โ€œFableโ€ and Bethesda Softworksโ€™ โ€œThe Elder Scrolls,โ€ have allowed players to create characters that can woo others of the same sex, as well as marry and have children.

After Nintendo said this past week โ€” in response to Mariniโ€™s growing campaign โ€” that it wouldnโ€™t add same-sex relationship options to โ€œTomodachi Life,โ€ the publisher of such gaming franchises as โ€œThe Legend of Zeldaโ€ and โ€œMario Bros.โ€ was called out by fans and organizations such as the gay advocacy group GLAAD.

โ€œNintendo has taken a first step, but if the companyโ€™s longtime values are rooted in โ€˜fun and entertainment for everyone,โ€™ then it needs to catch up to peers like Electronic Arts, which has been inclusive of LGBT (lesbian, gay, bisexual and transgender) gamers for years,โ€ said GLAAD President and CEO Sarah Kate Ellis in a statement.

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Follow AP Entertainment Writer Derrik J. Lang on Twitter at http://www.twitter.com/derrikjlang

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