Technology

Apple iPads Beat Early Holiday Expectations

[Information Weekly]

Apple iPads

If there was one product Black Friday shoppers coveted, it was the Apple iPad. A handful of data points from analysts and other sources suggest Apple’s tablets were a big hit. The iPhone didn’t do poorly, either.

Apple analyst Gene Munster of Piper Jaffray took to the Mall of America in Bloomington, Minn., over the weekend to scout out activity at the Apple Store. According to his data, traffic at the store was up 9% compared to last year, and interest in the iPad Mini with Retina Display was “better than expected.” Based on Munster’s observations, he believes Apple may move as many as 24.5 million tablets during the holiday quarter.

Trip Chowdry from Global Equities Research was also impressed with Apple’s Black Friday performance. He visited nine different Apple stores as well as five Target stores over the weekend and claims to have spoken to at least 300 people about their holiday purchases. According to Chowdry, the 128-GB variants of both the iPad Air and iPad Mini with Retina Display were the most popular devices at Apple stores. Prices for those tablets are $799 and $699, respectively. Not cheap.

The reason for picking up the higher-capacity models: People are storing more HD movies on their tablets. The WiFi-only versions were outselling the carrier versions at a ratio of three-to-one. This is probably because the carrier versions cost $130 more than their WiFi counterparts. Everyone Chowdry interviewed who bought an iPad also bought an Apple Smart Cover for their tablet.

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