Washington, D.C.’s Samia Gore’s visionary leadership in the wellness industry is not just about creating a successful brand, it’s about challenging the status quo and ensuring that Black women see themselves represented in spaces previously not designed with them in mind.
“When I founded Body Complete Rx seven years ago, it was because I didn’t see anyone who looked like me in this space creating supplements with [Black women] in mind,” Gore said.
Body Complete Rx (BCRX) offers plant-based, organic supplements.
When BCRX was featured at the Vitamin Shoppe, Gore’s brand became the first Black-owned and founded supplement to be carried by the store.
“Seven years later, [it’s] a testament that we belong here,” Gore, who is fresh off of an engagement as a guest speaker at Harvard Business School, beamed.
This sense of belonging and representation is at the core of Gore’s mission with Body Complete Rx.
In collaboration with a fellow Washingtonian, renowned nutritionist Dr. Ruby Lathon, Gore has ensured that the brand’s commitment to quality and wellness is reflected in every product BCRX offers.
Lathon, whose expertise was also featured in the Netflix film “What the Health!”, emphasized the brand’s dedication to superior, plant-based ingredients.
“What I like about BCRX is that we’re really committed to quality ingredients and leaving out the things that are inferior or cheap just to make a buck,” Lathon told The Informer.
Gore stands out as a Black woman founder in a field that doesn’t typically look like her, however, her product also stands out in the wellness industry for its insistence on organic, vegan and non-GMO ingredients. Gore and Lathon have set a high bar for what consumers should expect from their supplements.
The brand’s approach to wellness is encapsulated in its innovative products, like the plant-based pea protein that Lathon highlighted for its health benefits over traditional whey protein.
“It doesn’t cause the inflammation and bloating and all the other things that come along with that,” Lathon explained.
The brand’s innovative approach extends to its probiotics, which feature more than 14 strains of beneficial bacteria, and its hormone balance products which are infused with Ashwagandha, among other ingredients. These products reflect Body Complete Rx’s holistic view of wellness, aimed at providing more than what customers are asking for, because, as Lathon put it, “we know what we really need.”
Gore’s journey, from sharing her personal transformation to building a thriving business, is a testament to her resilience and commitment to empowering Black women.
Through Body Complete Rx, Gore is fostering a community where Black women can prioritize their health, mental well-being, and entrepreneurship goals.