Box Office: Has Madea Lost Her Mojo?


box office madea

Turns out there are no exceptions to screenwriter WIlliam Goldman’s famous adage about Hollywood: “Nobody knows anything.” Even the supposed Madea exception — that any Tyler Perry movie in which he puts the name of his gun-toting granny character in the title is guaranteed an opening of at least $25 million — is no longer a sure thing.

The new “Tyler Perry’s A Madea Christmas” should have been a sure-fire smash. It has Perry’s drag diva in the title, it’s seasonally appropriate, and it’s clearly targeted at the Christian, African-American audience that makes up Perry’s faithful fanbase. Plus, it seemed smart counter-programming to “The Hobbit: The Desolation of Smaug,” an adventure set in mythical Middle-earth and featuring some very pale protagonists. Which also sounds like a summary of Disney’s four-week-old hit, “Frozen,” for that matter, a movie that “A Madea Christmas” was expected to beat.

Yet the Perry comedy opened in third place, behind “Frozen,” with just an estimated $16.0 million, the lowest opening for any of the eight Madea movies to date, except the first one. Has Madea lost her magic? Has Perry’s luck finally run out?

Actually, there are a number of reasons why “A Madea Christmas” wasn’t the stocking stuffer everyone expected. Such as:

Related Articles

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Adblock Detected

Please consider supporting us by disabling your ad blocker