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Selling While Black: Racism Revealed in Online Shopping Study

[The Root]

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Are you black? Considering making some cash by selling unwanted items online this holiday season? You might not want to show any of your skin in the photos of your goods.

The Daily Mail reports that according to the results of a newly released yearlong study tracking the sales of iPods on Craigslist, shoppers are more likely to make a purchase when they think the seller is white.

Not only that, but researchers found that black sellers received lower offers than white sellers, and that buyers’ correspondence with them “indicated lower levels of trust.”

So much for only seeing green.

It’s just the latest arena in which disparate treatment based on race is not only perceived but actually backed up by numbers. Recently, a study of the preferences of the Facebook dating app Are You Interested found black men and women receive fewer responses to their messages than users of other races.

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