By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Although annual Black spending is projected to rise from its current $1 trillion to $1.3 trillion by 2017, advertisers allot only 3 percent of their $2.2 billion yearly budget to media aimed at Black audiences, a new Nielsen report has found. The study, “Resilient, Receptive and […]
