By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) – Acquanetta Pierce Glass, president and CEO of Avance Communications in Detroit, Mich., used last year’s Nielsen report on Black consumers to convince one of her clients to run a 15-second trailer in movie theaters during the holiday season. The Nielsen Company’s credibility in the data […]
Tag: Cheryl Pearson McNeil
Posted inOp-Ed, Opinion
‘Tis the Season for Smart Shopping
Posted inOp-Ed, Opinion
Multiple Screen Viewing
Posted inOp-Ed, Opinion
What’s in our Shopping Carts?
Posted inOp-Ed, Opinion

