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Nielsen Reports Untold Success Stories in the Black Community

By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) – Acquanetta Pierce Glass, president and CEO of Avance Communications in Detroit, Mich., used last year’s Nielsen report on Black consumers to convince one of her clients to run a 15-second trailer in movie theaters during the holiday season. The Nielsen Company’s credibility in the data […]