Posted inTechnology

For Marketers, e-Sports Enticing to Reach Millennials

DERRIK J. LANG, AP Entertainment Writer RANCHO PALOS VERDES, Calif. (AP) — The latest ally in competitive gaming’s fight for mainstream awareness just might be marketers. At an intimate, invite-only gathering this week at a seaside resort, executives from corporations such as AT&T, State Farm and McDonald’s were looking to electronic sports to potentially capture […]

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