Posted inBlack Experience

Minority-Owned Companies Fight for Equity in Advertising

A major anti-trust lawsuit has been filed by the owner of an independent marketing company, who says that, if he’s victorious, millions โ€” if not billions โ€” of dollars in pre-print advertising (inserts) could begin to flow freely to minority-owned publications that serve minority communities โ€” publications that are often locked out of the market due to “forced buys.”

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