Nielsen Report
-
Nielsen Report Reveals Untold Story of African-American Consumers
African-American consumers continue to forge new inroads and break outdated stereotypes on a number of fronts from education and income…
Read More » -
New Nielsen Study Underscores Need for Diversity
By Jazelle Hunt NNPA Washington Correspondent WASHINGTON (NNPA) – The most effective way for companies to connect with African…
Read More » -
Black Consumer Power Still Matters
By Cheryl Pearson-McNeil NNPA Columnist It’s my pleasure to introduce you to Resilient, Receptive and Relevant: The African-Consumer 2013 Report. This…
Read More » -
Black Media Slighted as Spending Power Exceeds $1Trillion
By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) – Although annual Black spending is projected to rise from its…
Read More » -
Endless Entertainment Options
By Cheryl Pearson-McNeil NNPA Columnist Remember back-in-the-day when you used to poke your mouth out, bug your parents (or…
Read More » -
There’s Power in the Purse
By Cheryl Pearson-McNeil NNPA Columnist Depending on the day, what you’re reading or who you’re listening to, the economy…
Read More » -
Zero and Counting
By Cheryl Pearson-McNeil NNPA Columnist Are you a Zero-TV household? No, I don’t mean restricting the kids’ TV viewing…
Read More » -
Women are Wired Differently
As I write, Chaka Khan’s empowering “I’m Every Woman” loops in my head – like a soundtrack. (By the way,…
Read More » -
We’re More Connected Everyday
By Cheryl Pearson-McNeil NNPA Columnist I love this time of the year. Oh, yes – the holidays, too – but,…
Read More »
