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New Nielsen Study Underscores Need for Diversity

By Jazelle Hunt NNPA Washington Correspondent WASHINGTON (NNPA) โ€“ The most effective way for companies to connect with African Americans is by reflecting diversity in their advertisements and utilizing Black media, according to a new study by Nielsen. This yearโ€™s edition, titled, โ€œPowerful. Growing. Influential: The African-American Consumer 2014 Report,โ€ marks the start of a […]

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