Nielsen
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Blacks Leveraging Spending Power for More Love, Support from Corporate America
African-Americans want more for themselves and from corporate America, and they express it with their dollars as they move through…
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Marketers Should Show More Respect for Black Consumer: Nielsen Report
The influence of African American consumers is extensive.
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Nielsen Examines Digital Habits, Impact of Black Consumers
African-American consumers are enjoying a remarkable period of influence, cultural expression and entrepreneurship that is manifesting digitally and trending mainstream,…
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The Undeniable Spending Power of Black Women
A new report detailing the record-setting spending power of African-American women has further buoyed the confidence of Black female entrepreneurs…
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BUSINESS EXCHANGE: How Blacks’ Dollars Can Achieve Black Power
Most blacks say they are tired of being slighted and disrespected; yet the majority of us ignore tried and true…
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Black TV Stars Drawing Diverse Audiences
Black culture's influence has emerged once again on network television as programs with a black lead or majority African-American cast…
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Black Women: Let’s Vote, Prove the Doubters Wrong
With a few days left until Election Day, some are speculating what the overall turnout will be among black women.
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Report: Black Millennials Closing Digital Divide
A decade of economic and educational prosperity has propelled black America's viral vanguard, led by 11.5 million digitally empowered persuaders.
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Nielsen Reports Untold Success Stories in the Black Community
By Freddie Allen Senior NNPA Washington Correspondent WASHINGTON (NNPA) – Acquanetta Pierce Glass, president and CEO of Avance Communications in…
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Nielsen Releases First Multicultural ‘Super Consumer’ Report
Special to the NNPA from the San Diego Voice & Viewpoint (NNPA) – With multicultural consumer spending in the…
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