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The Washington Informer

The Washington Informer

Black News, Commentary and Culture | The Washington Informer

Tag: Nielsen

Posted inBlack Experience, Business

Black Exec Sues Nielsen for Discrimination

by WI Guest Author October 27, 2020December 21, 2021

Despite having been a watchdog over the years regarding reports on the spending power of African Americans, Nielsen Holdings has been slapped with a lawsuit by one of its top Black executives.

This Black Santa seen in CVS stores across the country is one way that corporations appear to try harder to reach African-Americans and other consumers of color. But levels of active advertising with Black media that reach Black consumers remains disappointing. (Courtesy of Trice Edney News Wire)
Posted inBlack Experience, Business

Blacks Leveraging Spending Power for More Love, Support from Corporate America

by WI Guest Author December 24, 2019December 21, 2021
Marketers should show more respect for the Black consumer, according to a Nielsen report.
Posted inBlack Experience, Business, Stacy M. Brown

Marketers Should Show More Respect for Black Consumer: Nielsen Report

by Stacy M. Brown October 16, 2019December 21, 2021
Posted inBlack Experience, Business

Nielsen Examines Digital Habits, Impact of Black Consumers

by Sarafina Wright –Washington Informer Staff Writer October 3, 2018October 31, 2020
Posted inBlack Experience, Business

The Undeniable Spending Power of Black Women

by Stacy M. Brown September 27, 2017October 31, 2020
Posted inBusiness, William Reed

BUSINESS EXCHANGE: How Blacks’ Dollars Can Achieve Black Power

by William Reed May 24, 2017October 30, 2020
Posted inBlack History, Entertainment

Black TV Stars Drawing Diverse Audiences

by Sarafina Wright –Washington Informer Staff Writer February 15, 2017October 30, 2020
Prince George's County voters use touch-screen machines to cast votes at a precinct at Woodmore Elementary School in Mitchellville, Maryland, during the Nov. 4 general election. William J. Ford
Posted inOp-Ed, Opinion

Black Women: Let’s Vote, Prove the Doubters Wrong

by WI Guest Author November 3, 2016October 30, 2020
Black millennials have made great progress in closing the digital divide. /Courtesy photo
Posted inBusiness

Report: Black Millennials Closing Digital Divide

by Stacy M. Brown October 27, 2016October 30, 2020
Posted inBusiness

Nielsen Reports Untold Success Stories in the Black Community

by Washington Informer September 22, 2015October 30, 2020

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