Posted inNational

Nielsen Study: Black Media More โ€˜Relevantโ€™ to Black Consumers

By George E. Curry NNPA Editor-in-Chief WASHINGTON (NNPA) โ€“ Companies that fail to advertise with Black media are missing an opportunity to effectively reach nearly 43 million African Americans whose $967 billion annual buying power is projected to exceed $1 trillion in three years, according to the new study released by Nielsen and the National […]

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