Posted inBusiness

Comcast Seeks to Buy Firm Inserting, Tracking Web Ads

[Philadelphia Inquirer] Comcast Corp., seeking to broaden its Internet services and make money on streamed TV content, is negotiating to purchase a San Mateo, Calif., company that inserts and tracks advertising in Internet and mobile video. Comcast is reportedly looking to pay $320 million for seven-year-old FreeWheel Media Inc. Comcast, the nation’s largest cable-TV company […]

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