Posted inTechnology

Next Up: TV Ads Just for You, Dear Voter

WASHINGTON (AP) โ€” The days when political campaigns would try to make inroads with demographic groups such as soccer moms or white working-class voters are gone. Now, the operatives are targeting specific individuals. And, in some places, they can reach those individuals directly through their televisions. Welcome to Addressable TV, an emerging technology that allows […]

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