Every now and again, somebody tries to tell Erik Frieberg the same story they told him six years ago—that the iPhone is made for play, and that the iOS operating system isn’t really built for business and enterprise use. Frieberg’s eyes tell him differently.

“People talk about iPhones being consumer devices, not enterprise,” said Frieberg, vice president of product marketing and end-user computing at VMware. “But every meeting I walk into, nine out of ten phones are iPhones. They’re clearly the tool of choice by far for organizations.”

If iOS originally snuck in the boardroom’s back door and adapted, then iOS 7 strolled confidently in the front door, jammed with new features to help businesses protect their data, encourage intraoffice collaboration, and communicate with customers.

“Certainly, on the enterprise front, this was one of the largest leaps forward from an operating system perspective,” said Wayne P. DeCesaris, senior vice president for managed solutions at Tangoe, which manages computing and communications networks for major companies, including PricewaterhouseCoopers, eBay, and Clear Channel.


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