(Black Enterprise) – About 15% of small businesses have mobile apps, according to the results of a new survey from research firm Clutch.
The poll, which asked more than 350 small business owners about having smartphone apps to improve business and marketing, found that nearly a third of those same businesses launched their apps in 2014 and that 18% of small business owners planned to have their own app in stores in the future.
While those with apps touted their use to improve customer service (76%), increase sales (37%) and compete in the marketplace (35%), 40% of small business owners said they were unlikely to have an app in the future, and 27% were uncertain about entering the app market, according to the study.