AfricaNowInternational

AfricaNow, December 1, 2016

​Luxury Perfume Line Launches in Nigeria

South Africa welcomes its first line of luxury perfume. /Courtesy of Myspicetv.com​
South Africa welcomes its first line of luxury perfume. /Courtesy of Myspicetv.com​

Amid royalty, socialites and fashionistas, “Scent of Africa,” the continent’s premier luxury perfume line, was recently launched in Lagos, Nigeria.

Solange Boccovi, brand manager of manufacturer Ghandour Cosmetics, called the perfume a “blend of sophistication and elegance that pays homage to Africa in celebrating its rich identity.”

“Scent of Africa’s identity was built around values of authenticity, the Ghandour brothers roamed Africa to extract the best essences used to build its delicate fragrance notes,” Boccovi said.

The red-carpet event drew appearances by celebrities such as Oluchi Orlandi, international supermodel and host/producer of “Africa’s Next Top Model,” and World Cup champion and international footballer Marcel Desailly.

Guests were given the opportunity to sample the perfume, which is packaged in bottles shaped in the continent’s map profile and comes in gold for women and silver for men.


Acclaimed South African Actress to Speak in D.C.

South African actress Nomzamo Mbatha /Courtesy of Ground Six Productions
South African actress Nomzamo Mbatha /Courtesy of Ground Six Productions

South African actress and rising star Nomzamo “Nubian Princess” Mbatha is readying for a monumental trip to D.C., where she will address the African Studies Association’s 59th annual meeting on South African film and television.

Mbatha will speak to the association’s global delegation of 2,000 scholars and professionals at the meeting, which will run from Dec. 1-3 at the Washington Marriott Wardman Park in D.C.

Her latest movie, “Tell Me Sweet Something,” will also be screened at the event.

“When one gets the incredible honor to represent, not just themselves but also the film’s producers, directors and entire cast, the nerves set in,” Mbatha said. “On this film, I worked with one of the most selfless producers, Akin Omotoso, who imparted that it was never just about his vision, it was a collective effort of all involved.

The actress lauded the opportunity to “address a room filled with American- and African-based filmmakers whose passion, the growth of African films, is in line with my passion for authentic telling and portrayal of our African stories.”


African Billionaire Invests in Black Entrepreneurs

Billionaire Tony Elumelu with other African and African-American entrepreneurs /Courtesy of MCJStaff/communityjournal.net
Billionaire Tony Elumelu with other African and African-American entrepreneurs /Courtesy of MCJStaff/communityjournal.net

Tony Elumelu, a Nigerian billionaire and philanthropist, has designed a program that will disburse $100 million in financial assistance to African and African-American entrepreneurs throughout the U.S and Africa.

Elumelu, the founder and chairman of Heirs Holdings, the United Bank for Africa, Seadrill Nigeria and the Transcorp conglomerate, looks to help 10,000 entrepreneurs create 10,000 startups within the next 10 years.

“I set up the foundation to tackle some of the problems African entrepreneurs face, as entrepreneurship is my passion,” Elumelu said. “I would also like to encourage more of Africa’s high-net-worth individuals to give and support their passions in an institutional manner. It is my belief that homegrown African philanthropy should be setting the agenda for the continent’s development.”

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Lauren M. Poteat

Lauren Poteat is a versatile writer with a strong background in communications and media experience with an additional background in education and development.

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