Technology

A New YouTube Rival Wants to Snag Stars With Promise of More Profit

Shane Dawson, director of "Not Cool," an entry in the filmmaking competition series "The Chair" on Starz. (Courtesy of Starz)
Shane Dawson, director of “Not Cool,” an entry in the filmmaking competition series “The Chair” on Starz. (Courtesy of Starz)

(Business Week) – People now invariably use the word YouTube when describing a specific type of online video: a relatively short segment produced by someone who couldn’t walk through your average high school cafeteria without getting mobbed. Now the founder of Hulu is betting he can persuade people to dissociate those types of video from YouTube itself.

On Wednesday, Dec. 17, two former Hulu executives—Jason Kilar, one of the company’s founders, and Richard Tom, its former chief technology officer—offered a preview of their new company, Vessel. Like Hulu, the company will offer a free service with advertisements and a premium service with a subscription fee. In Vessel’s case, the subscriptions will cost $2.99 a month and will feature exclusive content from creators who grant the company a three-day window during which videos will play only on its site.

For months there have been rumors about potential YouTube competitors. Aside from the Vessel founders, much of the speculation has centered on George Strompolos, the chief executive of YouTube network Fullscreen. If there’s a way to succeed at this, Vessel is well positioned to do so. Its founders are big names who have tens of millions of dollars in funding and deep connections in the media industry. But they’ve also got two major challenges: The company has to persuade YouTube stars to focus on another platform, and it has to persuade YouTube viewers to pay for something they’re used to getting free.

READ MORE

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker