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AARP Campaign Focuses on Protecting 50+ Voters

AARP launched Monday a nationwide “Protect Voters 50+” campaign that supports and protects Americans age 50 and up as they participate in the 2020 elections.

The campaign, which advocates for enhanced absentee ballot access and pursues litigation when needed, will provide information on where candidates stand regarding issues that matter to older Americans and help them cast their votes safely from home or in person.

“The bottom line is that 50-plus voters are a major force in every election, and they are not a lock for either party,” said Nancy LeaMond, AARP executive vice president and chief advocacy and engagement officer. “To win, candidates must talk about the issues important to them — including voting safely from home or in-person, preventing cuts to Social Security and Medicare, and lowering prescription drug prices.”

A centerpiece of the campaign will also focus on providing customized, state-by-state information about voting options this fall that AARP will produce in separate editions for each state, accompanied by direct mail, digital communications and paid media.

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