AARP Reaches Gen X, Baby Boomer Women Digitally

AARP, the nation’s largest nonprofit for empowering people 50 and older, has launched Sisters from AARP, a new digital newsletter celebrating African-American women of the baby boomer and X generations.

The weekly newsletter will reach subscribers every Tuesday, featuring entertaining, informative and inspirational content created for Black women by Black women.

“Sisters from AARP is created specifically for Gen X and Boomer Black women to offer fashion, health, career and relationship advice in a fun, relatable voice that speaks to them,” said Myrna Blyth, senior vice president and editorial director of AARP Media.

The newsletter will include culture, beauty, health information, as well as featured stories covering everything from strategies for maintaining the ageless allure Black women pride themselves on, to a writer’s triumph over midlife weight gain, to a surprisingly personal look at the connection between sisterhood and mental health.

“Our writers and social media team members are opening a space where we Black women can share real talk and advice about what matters to us,” said Claire McIntosh, editor-in-chief of Sisters from AARP.

Other topics will consist of travel, current trends, playlists, career, money and advice.

“This is a meaningful milestone in AARP’s continuing commitment to authentically, intentionally engage and support diverse audiences,” said Edna Kane Williams, senior vice president of Multicultural Leadership. “African-American women are thirsting for information about how to live our best lives. AARP is committed to being that go-to resource.”

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Sarafina Wright –Washington Informer Staff Writer

Sarafina Wright is a staff writer at the Washington Informer where she covers business, community events, education, health and politics. She also serves as the editor-in-chief of the WI Bridge, the Informer’s millennial publication. A native of Charlotte, North Carolina, she attended Howard University, receiving a Bachelor of Arts in Journalism. A proud southern girl, her lineage can be traced to the Gullah people inhabiting the low-country of South Carolina. The history of the Gullah people and the Geechee Dialect can be found on the top floor of the National Museum of African American History and Culture. In her spare time she enjoys watching either college football or the Food Channel and experimenting with make-up. When she’s not writing professionally she can be found blogging at E-mail: Social Media Handles: Twitter: @dreamersexpress, Instagram: @Sarafinasaid, Snapchat: @Sarafinasaid

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