Ad Campaign Launched to Generate Trust in COVID-19 Vaccine

Acknowledging that a sizable number of Americans are hesitant and even hostile to getting vaccinated against the coronavirus, the Ad Council and its partners launched a public service advertising campaign Thursday to urge inoculations with the slogan “It’s Up to You.”

Ad Council President Lisa Sherman said the campaign aims to change skeptics “from being hesitant to being confident” in vaccines, The Associated Press reported.

A recent poll by The Associated Press-NORC Center for Public Affairs Research found that as many as 1 in 3 Americans say they definitely or probably won’t get the coronavirus vaccine.

Some scientists say more than 2 in 3 Americans will need to be vaccinated to prevent the spread of the coronavirus, AP reported.

The campaign will produce English and Spanish ads for television, billboards, bus shelters, social media and publications that will be brought out over the next few months, AP reported. The ads, expected to run throughout 2021, will feature celebrities such as Dr. Anthony Fauci, President Biden’s chief medical adviser, actors Angela Bassett and John Leguizamo and CNN’s Dr. Sanjay Gupta.

Additionally, campaign materials will be distributed to church leaders, pharmacists and others in Black and Latino communities, AP reported.

As of Thursday, the U.S. has administered roughly 66.4 million of its available 88.7 million vaccine doses, according to the Centers for Disease Control and Prevention.

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