Business

Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot

(AdWeek) – A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she’d most like to emulate as an adult.

After an emotional montage of highlights from her subsequent career—she’s won 21 major titles, putting her in the upper echelon of her sport, and all athletics—the camera cuts back to the answer she gave as a child. In retrospect, it’s bold as well as prescient.

The clip is deftly constructed and features brilliantly animated moments from Williams’ on-court career. In one shot, a fan bears a sign reading “Strong is beautiful”—a subtle jab at the body-shaming that has followed her fame, a subject that found fresh fuel in a New York Times article this summer.

The ad builds on Gatorade’s “Win from Within” tagline.

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