Business

Aggressive iPad Discounts Signal Apple’s Move for Market Share

In this Tuesday, Oct. 22, 2013, file photo, an Apple employee demonstrates the new iPad Mini in San Francisco. Apple began selling a new iPad Mini on Tuesday, Nov. 12, 2013,  without the usual fanfare. (AP Photo/Marcio Jose Sanchez, File)
In this Tuesday, Oct. 22, 2013, file photo, an Apple employee demonstrates the new iPad Mini in San Francisco. Apple began selling a new iPad Mini on Tuesday, Nov. 12, 2013, without the usual fanfare. (AP Photo/Marcio Jose Sanchez, File)

(Computer World) – Apple’s discounts of the iPad Air and first-generation iPad Mini were “very aggressive,” a retail analyst said today, and were aimed at scooping up as much U.S. tablet market share as possible.

“Apple has been very aggressive this holiday season by driving down prices, whether that was letting retailers change prices or offer gift cards, or through its own gift card discounting,” Stephen Baker of the NPD Group said in an interview Monday.

“They want market share,” Baker added. “It was too widespread not to be authorized by Apple itself.”

Baker was referring to the sales Apple and several of its key retail partners — Best Buy, Target and Walmart — ran last week, starting on Thursday, the Thanksgiving holiday in the U.S., and continuing on Black Friday.

READ MORE

Tags
Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Subscribe today for free and be the first to have news and information delivered directly to your inbox.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, http://www.washingtoninformer.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
Close

Adblock Detected

Please consider supporting us by disabling your ad blocker