Entertainment

Airlines Take Different Approaches to In-Flight Entertainment

This photo taken Jan. 20, 2011, shows a Delta Airlines Boeing 757 taking off  in Tampa, Fla. (AP Photo/Chris O'Meara, File)
This photo taken Jan. 20, 2011, shows a Delta Airlines Boeing 757 taking off in Tampa, Fla. (AP Photo/Chris O’Meara, File)

 

(Los Angeles Times) – In their ongoing quest to squeeze more revenue out of passengers, airlines are split on a big potential moneymaker: in-flight entertainment.

Large carriers such as Delta Air Lines have invested heavily in touch-screen entertainment systems that are built into seat backs. Southwest Airlines and others offer only onboard wireless Internet so passengers can watch movies and television shows using their own tablet computer or smartphone.

A few airlines have installed both systems.

“Airlines are taking very different approaches because each airline has a different perspective on how they run their business,” said Henry Harteveldt, a travel industry analyst for Atmosphere Research Group.

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