In this Sept. 28, 2011 file photo, the logo is displayed at a news conference in New York. (AP Photo/Mark Lennihan, File)

Amazon advises its customers to mark their calendars for Tuesday, July 10 when the e-commerce giant will kick off this year’s Prime Day – a yearly event in which it slashes prices on a wide, sometimes comical, variety of items for its Prime membership customers.

Prime Day has proved to be a massive sales day for Amazon and the company promises this year will be no different with “hundreds of thousands of deals” for Prime members all over the globe.

At press time, details about what items will be included among this year’s deals had been scheduled for release on Wednesday, July 5 but Amazon has said: there will be 30 hours to shop.

The day of deals kicks off at 9 p.m. and continues through 3 a.m. on Wednesday, July 12 with new deals being offered every five minutes, according to a company spokesperson.

Amazon’s vice president, Greg Greeley, says the goal is to offer deals to “a record number of shoppers.”

Specifically, the company says there will be “amazing” deals on a “variety” of television brands including the Amazon Fire TV edition of the ultra, high-definition Element 4K TV.

“Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but once again, the TV deals will likely sell out,” the company said in a press release.

Items selling out lightning fast plagued Prime Day’s inaugural event back in 2015. Last year, Amazon beefed up inventory but Prime Day 2016 still faced challenges due to technical difficulties as customers found it difficult to add certain deals to their shopping carts.

Those customers who do not already have Prime memberships can sign up for one on or before July 11 to take advantage of this year’s deals. Prime costs about $100 per year. For those already eager to do some shopping, Amazon will roll out new deals every day leading up to Prime Day as well, beginning Thursday at 1 a.m.

The first round of deals will include a discount for Prime members who haven’t yet tried Amazon’s music streaming service. They can receive a four-month membership for 99 cents. Also beginning Thursday, Amazon will offer up to 40 percent off of a Kindle Unlimited membership which offers access to more than a million book titles that can be read on any smart device.

In addition to the U.S., shoppers in 12 other countries, including the U.K., Mexico and China, will be able to participate this year. Deals will differ across each country, but Amazon says there will be a new Amazon Global Store in which Prime members in China and Mexico will be able to shop select deals in other countries.

The company asserts that Amazon Prime Day (July 11) is more than a single day of sales. The week leading up to Prime Day will be filled with special sales. In addition, Amazon has rolled out four exclusive offers on four services that center around some of the benefits that come with being a Prime member.

One company officials reminds first-time customers to remember to sign up for a free 30-day trial of Amazon Prime first which they’ll need it they want to take advantage of the many Prime Day deals up for purchase.

WI Guest Author

This correspondent is a guest contributor to The Washington Informer.

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