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Analyst: Consumers Love Netflix More Than TV, and the Stock Will Go to $900

This March 20, 2012 file photo shows Netfilx headquarters in Los Gatos, Calif. Netflix is expected to release quarterly financial results after the market close on Tuesday, Jan. 20, 2015. (AP Photo/Paul Sakuma, File)
This March 20, 2012 file photo shows Netfilx headquarters in Los Gatos, Calif. Netflix is expected to release quarterly financial results after the market close on Tuesday, Jan. 20, 2015. (AP Photo/Paul Sakuma, File)

 

(Bloomberg) – Netflix is surging to all time highs in premarket trading after reporting strong earnings after the market closed on Wednesday. A slew of firms across Wall Street are increasing their price targets today, but so far FBR Capital Markets is by far the most optimistic. The firm raised its price target to $900 a share from $400. Shares closed yesterday at $475.

Here’s what FBR analyst Barton Crockett said in the report:

We are upgrading shares of Netflix, Inc. (NFLX) to Outperform and raise our price target to $900 (from $400). The key driver is our proprietary survey work, in collaboration with ClearVoice Research, LLC, which says that domestic Netflix subscribers—nearly 40% of TV households in the U.S.—love the service more than TV. Our survey (conducted in early April across more than 2,000 consumers representative of the U.S. in key demo categories) is consistent with the robust embrace apparent in Netflix’s 1Q15 earnings report, post-close Wednesday, April 15.

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