Apple is Relegating the iPod to an ‘Accessory’ in a New Shake-Up of its Stores

In this Nov. 3, 2006 file photo, a man wears an Apple iPod Shuffle at an Apple store in Palo Alto, Calif. After just a few hours of deliberation, a jury in California on Tuesday, Dec. 16, 2014 found in favor of Apple in a billion-dollar class-action lawsuit over the price of its iPod music players. (AP Photo/Paul Sakuma, File)
In this Nov. 3, 2006 file photo, a man wears an Apple iPod Shuffle at an Apple store in Palo Alto, Calif. (AP Photo/Paul Sakuma, File)

(Business Insider) – The latest Apple Store revamp doesn’t bode well for the iPod.

According to 9to5Mac, Apple will be relocating its iPod stock in US stores next Tuesday night. Customers coming in that Wednesday morning will be able to pick up the refreshed iPod line from Apple Store accessory walls. iPods have typically been stored in the back of Apple’s stores, along with its iPhones, iPads and Macs.

While the iPod hasn’t been given the same yearly update as Apple’s higher-yielding products for some time, Apple did update the iPod Touch and bring out new colours for the iPod Nano and Shuffle in July. But with the launch of Apple Music, the company removed the iPod from the front page of its online website and store, giving its tab to the new music streaming service. Now the in-store purchase experience of the iPod has been changed too, and the device will be kept next to other accessories like iPhone cases and headphones.


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