Laura Mandaro, USA TODAY
SAN MATEO, Calif. (USA Today) — Nearly 1 million people placed an order for an Apple Watch on the first day it was available, with most going for the cheapest model, a shopping research firm estimated.
Slice Intelligence said e-receipt data from 9,080 online shoppers indicate 957,000 people in the U.S. pre-ordered the smartwatch on Friday. On average, they ordered more than 1 watch (1.3), spending an average $503.83 a watch. An estimated 62% purchased the less-expensive Sport model.
If they bought the Apple Watch Sport, they spent $382.83 a watch; if they ordered the midtier Apple Watch, they spent $707.04.