Every cent counts. Literally.
Ally Bank announced that it has placed “Ally Lucky Pennies” worth $1,000 each in 10 cities around the country, including in Washington, D.C.
The initiative seeks to demonstrate the importance of valuing every cent, while encouraging Americans to look for opportunities to save, according to a statement issued by the financial giant, which has numerous ATM locations throughout the District.
The multi-city search invites people in the District; Austin, Texas; Charlotte, North Carolina; Chicago; Denver; Los Angeles; Miami; San Diego and New York to be on the lookout for the 100 Ally Lucky Pennies, each of which is redeemable for $1,000.
When found, Ally Lucky Pennies can be redeemed online through Dec. 31 at AllyLuckyPenny.com.
Finders can enter the redemption code located on the back of the Ally Lucky Penny on the site to begin verification as a potential prize winner.
Clues to Ally Lucky Penny locations and updates on those already found will be provided on social media throughout the campaign, officials said.
“Ally’s Lucky Penny initiative is a great example of how we do it right for consumers by inviting them to be a part of the search, thus raising awareness and creating opportunities for new conversations about money,” said Andrea Riley, chief marketing officer for Ally Financial. “We hope that people will have fun searching for Ally Lucky Pennies in their cities and that the campaign will inspire people to look at money in a different way.”
Ally interviewed passersby in some of the 10 participating markets and asked for their thoughts about picking up pennies off the street.
The response was overwhelmingly one-sided, they said.
Ally Lucky Penny aims to influence perception around the value of a penny and cause consumers to think twice about leaving any money uncollected, Riley said.
The Ally Lucky Pennies placed in participating cities are slightly larger than a regular penny, with the Ally logo on the front and the number 100,000 on the back, signifying how many cents the Ally Lucky Penny is worth.
“We believe every penny counts when it comes to saving, and it’s important for everyone to understand that routinely saving, even the smallest amounts, is important to generating wealth over time,” said Diane Morais, chief executive officer and president of the Ally Bank subsidiary. “As a relentless financial ally for our customers, we focus on offering customers competitive rates and minimal fees as a way to help their money work harder and incentivize good savings habits.”
To learn more about Ally Lucky Penny, and for clues and updates on the Ally Lucky Pennies and their locations, visit AllyLuckyPenny.com and follow the hashtag #AllyLuckyPenny on Twitter and Facebook.