International

Barbados ‘Taking Over’ UK

Barbados is “taking over” some streets across the United Kingdom and Ireland.

In a Barbados Tourism Marketing Inc. (BTMI) campaign that started in September, images of Barbados are splashed across more than 55 taxis in London, and buses in Ireland and other parts of the UK including Glasgow and Wales, aimed at promoting travel to Barbados, the Barbados NationNews reported Nov. 10.

Cheryl Carter, BTMI’s director for the UK, said the objective is to make sure that Barbados remains top of mind for travelers. She explained that the campaign was strategically timed to coincide with the Virgin Atlantic and British Airways autumn sale periods, while complementing the timing of the BTMI’s roadshows in Scotland and Ireland, which saw a delegation of local tourism partners, led by Minister of Tourism and International Transport, Kerrie Symmonds.

She said the UK remained the island’s top visitor arrivals producer, with an 8.3 percent growth in arrivals from that market at the end of September, compared to the same period in 2018.

Carter said the campaign would run for varied lengths across the cities through to the end of the year, while advertising on buses in Glasgow and Wales would run for one year.

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