Amazon CEO Jeff Bezos at the Kindle event last year. (Credit: James Martin/CNET)


Jeff Bezos, the man who made Amazon the Walmart of the Internet, says the same guiding principles behind his e-commerce giant will well serve his latest investment, The Washington Post.

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient,” he told Paul Farhi in an interview with the newspaper. “If you replace ‘customer’ with ‘reader,’ that approach, that point of view, can be successful at The Post, too.”

His first interview since agreeing to buy the Post’s publishing side for $250 million comes ahead of a fact-finding and bridge-building mission to the paper this week. With such information-gathering still in front of him, Bezos at the moment was light on specifics, but he outlined some general ideas that could shape his influence on the newspaper.