A National Black Farmers Association-led boycott of John Deere equipment that began a month ago remains ongoing with the group’s members adamantly stating that the nearly 200-year-old American industrial giant apparently cares little for equality and inclusiveness.
The association said in a statement that the boycott hinges on the Deere company’s steadfast refusal to display some of its equipment at the Black farmers’ annual conference.
“John Deere has shown throughout its history that it has little respect for black farmers. The company seems to view our invitations as a nuisance,” said NBFA President John Boyd. “I have reached out to Mr. John May, president of John Deere, numerous times to discuss the issues raised by the NBFA. Mr. May’s response is ‘I decline your invitation,’ which is unacceptable.”
With 116,000 members in 42 states, the NBFA represents a substantial customer base for John Deere. According to Boyd, many farmers would relish the opportunity to see firsthand the new and emerging farm technology that is developed to enhance their performance and productivity. But he said the company continues to participate at predominantly White farm shows and events while snubbing the black farmers’ events.
The association said that since last year’s racial unrest spurred by the killing of George Floyd by Minneapolis police last year and the shooting of Jacob Blake in Wisconsin, many sectors of American society have recently taken actions to address the shameful racial disparities in treatment and opportunities that plague people of color.
But not at John Deere, according to Boyd, who said service call inquiries to John Deere equipment from Black farmers is much slower than for their white counterparts.
“We buy tractors and John Deere parts as well,” Boyd said. “We deserve to be treated with dignity and respect, not as a nuisance. We are asking all NBFA members to stop buying John Deere tractors, implements, mowers and parts. We are now open to new relationships with companies who value the work of NBFA members.”
200 years ago you WERE farm equipment.
amazing …lol.
It’s sad to see how blacks view themselves differently than whites. There shouldn’t be a black farmers association. American farmers association would cover all racial groups. It’s actually racist to segregate yourselves into a “blm” or other “black group” of any kind. John Deere likely wants no part of it because the lack of attention it will bring, and the negative attention it will bring.
Think:
White lives matter
White history month
White farmer’s association.
Left, libs would stir the pot at any of those. This country is doomed by the idiots that live within it.
ie: all above examples.
To set it straight, there are many more whites killed by cops. There are also thousands of black on black murders.
This is so true, and unfortunately, the race card is always played as a default when another viable explanation isn’t available.
That said, I would have to agree with black farmers that if they feel the way Boyd does to buy their machinery elsewhere.
You guys are delusional…
Who is delusional?
Why can’t we all focus on getting along and working on the good? Christ teaches us to reach out and love one another as we love ourselves. There is far too much racism going on in the guise to fix racism….i.e. BET network, NAACP, NBFA, BHM etc. These serve only to give ammunition to the “haters”. If I owned a chainsaw company, I too would politely refuse an invitation to a special interest groups show. Want to talk to a group of people in this country who have a legitimate gripe about how they have been treated and are still being treated? Talk to a Native American.
Most but not all, Black people have a mentality that there is no way they can ever be racist so they can say and do anything they want and have the ability to call everyone else racist while doing the most racist things ever. I think currently they are on their 3rd multi-Billion dollar settlement with USDA to “right” past wrongs to Black farmers…how much more money is going to thrown in that direction expecting a different result. Black farmers will never be satisficed with any settlement and will always come back for more. I want equality for all but there comes a time when you have to recognize that some believe do to past grievances they will never be given enough unless you give them everything.
This is all unbelievable. I will NEVER purchase another JD product as long as I live. They’ve gone entirely woke and anti US Constitution. Look at their website under the diversity, equity, and inclusion link. They are forcing people to think and speak the way they want them to. You’ll find that Black Rock is one of JD’s investors, so they’re calling the shots. JD has gone Communist. Everyone ought to be boycotting the hell out of JD like they did with Bud Light. JD doesn’t belong on US soil anymore.
You might as well delete all history of Martin Luther King from books since his legacy of your content of character being more important than the color of your skin has been overwritten by race baiters and low level power seekers to promote their sick agenda. Big companies do not need to bow to the far left. all them what they are “Idiots and freaks”