Black News Channel (BNC) announced Thursday that it has updated the launch of the nation’s only African American news network to Jan. 6 in order to more than triple its viewing audience.
Network executives credit advancements in new technologies and the advent of new distribution platforms as the catalysts for rethinking their launch strategy.
“The launch of BNC will be a historic event, and our highly qualified journalists are chomping at the bit to be on-air now,” says Bob Brillante, co-founder and CEO for BNC. “But if we have a chance to more than triple our viewing audience in January 2020, then this was an easy call to make.”
“Our network is about providing intelligent programming that is informative, educational, inspiring and empowering to our African American audience, so they are participants in a national conversation,” says J.C. Watts Jr., co-founder and chairman for BNC. “If we have the opportunity to include the largest African American audience possible from day one, then that should be our top priority.”
BNC plans to release more information about how and where customers can view the network’s programming in the coming weeks.