This holiday season, discover how to turn your favorite stores into opportunities to build long-term wealth.
Every year, millions of Americans eagerly anticipate Black Friday. We search for the biggest discounts, plan our purchases, and get excited about how much money we’re going to SAVE!
We feel like we’re getting incredible deals. We feel like we’re WINNING!
But here’s a question: Who are the REAL winners on Black Friday?
While consumers spend their hard-earned money, companies like Amazon, Walmart, Apple, and Target generate billions in holiday sales.
And there’s another group positioned to potentially benefit from the success of these companies: the people who OWN their STOCKS!
What if, instead of just spending money with these companies, you could actually OWN a piece of them?
Well…YOU CAN!
As the CEO of FLip That Stock and creator of Shop For Stocks Online, I’m on a mission to change how people think about shopping, spending, and building wealth.
My message is simple:
“Don’t just BUY their products, learn how to OWN the companies that make them!”
The stock market has historically been one of the most powerful tools for building long-term wealth. Yet millions of Americans, particularly in communities of color, have not participated in the stock market.
I created Shop For Stocks Online, which is an online education platform designed to teach beginners a simple and fun way to find, evaluate, and buy stocks just like shopping on Amazon.
And you don’t have to be rich to get started! You can start from wherever you can. If you have $50, you can buy stock!
Every year, members of the Shop For Stocks Online community participate in a special event designed to transform how they approach holiday shopping.
It’s called “The Annual Shop For Stocks Online Day!”
This year, the event takes place Monday, November 23, 2026, just four days before Black Friday.
On that day, I will host a special two-hour live Zoom gathering where Shop For Stocks Online Members find, evaluate and buy stock during the event when those stock meet their individual criteria.
Think of it as a STOCK BUYING PARTY!
Instead of just filling shopping carts with merchandise this holiday season, participants are learning how to build portfolios of ownership in businesses.
And here’s what makes the experience even more exciting, when members walk into their favorite stores or shop online during Black Friday, they can do so with an entirely different mindset.
They’re no longer JUST consumers.
They’re OWNERS, too!
“I have learned how to find, evaluate and buy stock the same way I shop on Amazon. The feeling of being an owner, instead of just being a consumer is amazing!” says Carlos Hampton, a Shop For Stocks Online member.
That’s what this movement is about: helping everyday people understand that the companies they support with their spending can also be companies in which they own a financial stake.
On Saturday November 21 at 10am Eastern, I will host a FREE introductory Zoom session on “How Shop For Stocks Online Works” for individuals who are not yet Shop For Stocks Online members. (Click HERE to Register)
Participants will learn how the platform works, how beginners can start learning about stock ownership, and how to join the community before The Annual Shop For Stocks Online Day on November 23.
I will also introduce “4 Ways to Make Money Outside Your Job Using the Shop For Stocks Online Platform.”
With layoffs, corporate downsizing, and artificial intelligence changing the employment landscape, learning financial skills and exploring additional income opportunities is increasingly important.
Investing involves risk and doesn’t guarantee income, but learning how to own assets can be an important step toward greater financial independence.
This Black Friday, Think Bigger Than the SALE!
Black Friday comes once a year. But the knowledge you gain from learning how to invest can benefit you for a lifetime.
Imagine teaching your children and grandchildren not only how to shop for the best deals, but also how to evaluate businesses, buy stocks, and become OWNERS.
That’s how we begin changing financial habits, building a culture of ownership, and creating opportunities for generational wealth.
So this Black Friday, don’t just ask, “What’s on SALE?”
Start asking, “What can I OWN?”
To register for the FREE introductory Zoom session on “How Shop For Stocks Online Works” on Saturday November 21 at 10am Eastern, Click HERE or scan the QR code accompanying this article.
J.R. Fenwick is CEO of FLip That Stock and creator of Shop For Stocks Online, an educational platform helping beginners learn how to find, evaluate and purchase stocks.
J.R. can be contacted for interviews and speaking engagements at FLipThatStock@gmail.com or Clicking HERE
