BusinessColumnistsWilliam Reed

BUSINESS EXCHANGE: What’s the GOP Plan to Lure Blacks?

African Americans are fighting for an alternative economic and civil rights movement, but according to “fake news” distributors, the Republican Party apparatus appears hostile to that idea.

How are Black party members attempting to influence the direction of conservatism and expanding party ideology to include Black needs and interests? What are Ronna Romney McDaniel, the chair of the Republican National Committee (RNC), and President Donald Trump doing to improve race relations in the nation and bringing Blacks into the Grand Old Party?

The level of distrust between Black voters and the GOP is deep. The question is: Is anyone of Republican stripe interested in bridging this divide? A good place for the party to start would be rethinking how Republicans talk about maladies among Blacks and how they would be willing to provide genuine involvement and help toward overcoming them.

Granted, Trump’s open bigotry has done enormous harm to the party’s cause and may reverberate for decades. The GOP’s image among Black voters is so dismal it will take a major miracle for Blacks to even consider that such a GOP outreach might be genuine. The messages being put forward by young Black pundits ring hollow on networks that label them paid political “analysts” or “strategists.”

Across America, concepts of Black business and Republicanism are considered foolish. To be successful among Black voters, Republicans need a shift in attitude toward diversity. The Republican Nation Committee is responsible for developing and promoting the Republican political platform. It has 150 members, just two of which are African American.

There are scores of leading Black Republicans at local and state levels. So why is the party not putting forth North Carolina party Committee Chairwoman Ada Fisher and South Carolina party Chair Glenn McCall to shout out about why they are Republicans?

Trump and Romney McDaniel remain enigmas to most Blacks. They seem enthralled with the media attention they are getting through acts by prominent Blacks such as rapper Kanye West and basketball great Dennis Rodman.

But Blacks are so entrenched in the Democratic Party that Republicans won’t be able to win them over by simply reminding Blacks that Frederick Douglass, like Abraham Lincoln, was a Republican, or that GOP members voted for, and passed, the Civil Rights Act in the 1960s.

If Republican strategists think they’ll get Black votes because Dennis Rodman and Kim and Kanye are praising Trump, they should “drop their buckets” among traditional Black Republicans.

William Reed is publisher of “Who’s Who in Black Corporate America” and available for projects via

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William Reed

William Reed is President and Chief Executive Officer of Black Press International. He has been a Media Entrepreneur for over two decades. A well-trained marketing and communications professional, Reed has a national reputation for his expert writing, speaking, organizational, research, management and motivation abilities, along with strong managerial, presentation and sales skills.

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