(BBC) – Google has confirmed that it is to introduce a “buy button” to its search results imminently.
The button would give Google Search users the option to purchase without needing to visit a separate website.
The company’s chief business officer, Omid Kordestani, said he wanted to reduce “friction” for users so they buy more things online.
Google faces significant competition from Amazon, where many people now begin their search to buy products.