The Congressional Black Caucus Foundation on Tuesday unveiled its new logo, touting it as “a powerful new visual branding” inspired by “the eye of the U.S. Capitol Rotunda, while invoking a spirit of upliftment and achievement.”
The new logo, which positions the viewer inside the Capitol building, looking upward at the dome’s ceiling, is a representation of the foundation’s work in developing the next generation of Black leaders and advancing the global Black community to its highest point, CBCF said.
The foundation also debuted its new-look website, which uses photographic imagery with its color scheme and a variety of modern graphical elements.
The site (cbcfinc.org), which incorporates CBCF’s traditional red-and-black scheme, highlights the new brand elements and provides improved site architecture for a better user experience, the foundation said.
“We are very excited to launch our new brand and website and advance the CBCF into its next era of service,” said CBCF President and CEO Tonya Veasey. “These assets help to tell the story of where we’ve been, where we are, and where we want to go in a bold and visually appealing way. We are proud to present this brand that reflects the visionary impact of our program participants, alumni, and supporters.”
