D.C. Uses Controversial Ad for HIV Prevention Pill

A bold new advertisement campaign launched by the D.C. Department of Health uses sexual innuendos to promote the use of a pill called PrEP (Pre-Exposure Prophylaxis) to stop the spread of the HIV virus.

The provocative ad, which has been running on local television to various reactions, shows a woman licking an ice cream cone, a man stroking a golf club and a bottle of mustard erupting.

“Thinking about sex,” asked and alluring female voice. “Then think about PrEP.”

PrEP, a daily pill approved by the FDA and recommended by the Centers for Disease Control and Prevention, can reduce the risk of HIV transmission by more than 90 percent.

A decade ago, nearly four people a day were diagnosed with HIV in the city. Though the number dropped to less than one person a day in 2016, the number of HIV-positive residents (13,500, or 2 percent) living in the city exceeds the World Health Organization’s definition of 1 percent as a generalized epidemic.

D.C. health officials hope the ad will increase awareness of the pill to help prevent the spread of HIV.

Show More

Tatyana Hopkins – Washington Informer Contributing Writer

Tatyana Hopkins has always wanted to make the world a better place. Growing up she knew she wanted to be a journalist. To her there were too many issues in the world to pick a career that would force her to just tackle one. The recent Howard University graduate is thankful to have a job and enjoys the thrill she gets from chasing the story, meeting new people and adding new bits of obscure information to her knowledge base. Dubbed with the nickname “Fun Fact” by her friends, Tatyana seems to be full of seemingly “random and useless” facts. Meanwhile, the rising rents in D.C. have driven her to wonder about the length of the adverse possession statute of limitations (15 years?). Despite disliking public speaking, she remembers being scolded for talking in class or for holding up strangers in drawn-out conversations. Her need to understand the world and its various inhabitants frequently lands her in conversations on topics often deemed taboo: politics, religion and money. Tatyana avoided sports in high school she because the thought of a crowd watching her play freaked her out, but found herself studying Arabic, traveling to Egypt and eating a pigeon. She uses social media to scope out meaningful and interesting stories and has been calling attention to fake news on the Internet for years.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

By submitting this form, you are consenting to receive marketing emails from: Washington Informer Newspaper, 3117 Martin Luther King Jr. Ave SE, Washington, DC, 20032, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Back to top button

My News Matters to me - Washington Informer Donations

Be a Part of The Washington Informer Legacy

A donation of your choice empowers our journalists to continue the work to better inform, educate and empower you through technology and resources that you use.

Click Here Today to Support Black Press and be a part of the Legacy!

Adblock Detected

Please consider supporting us by disabling your ad blocker