D.C. Department of Health advertisement (Courtesy photo)
D.C. Department of Health advertisement (Courtesy photo)

A bold new advertisement campaign launched by the D.C. Department of Health uses sexual innuendos to promote the use of a pill called PrEP (Pre-Exposure Prophylaxis) to stop the spread of the HIV virus.

The provocative ad, which has been running on local television to various reactions, shows a woman licking an ice cream cone, a man stroking a golf club and a bottle of mustard erupting.

“Thinking about sex,” asked and alluring female voice. “Then think about PrEP.”

PrEP, a daily pill approved by the FDA and recommended by the Centers for Disease Control and Prevention, can reduce the risk of HIV transmission by more than 90 percent.

A decade ago, nearly four people a day were diagnosed with HIV in the city. Though the number dropped to less than one person a day in 2016, the number of HIV-positive residents (13,500, or 2 percent) living in the city exceeds the World Health Organization’s definition of 1 percent as a generalized epidemic.

D.C. health officials hope the ad will increase awareness of the pill to help prevent the spread of HIV.

Tatyana Hopkins – Washington Informer Contributing Writer

Tatyana Hopkins has always wanted to make the world a better place. Growing up she knew she wanted to be a journalist. To her there were too many issues in the world to pick a career that would force her...

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