Sports

Derek Jeter Kicks Off Retirement by Launching a Web Site for Athletes to Bypass the Media ‘Filter’

(Kathy Willens/AP)
(Kathy Willens/AP)

Cindy Boren, THE WASHINGTON POST

NEW YORK (The Washington Post)—Of all the post-baseball careers envisioned for Derek Jeter, media magnate seemed least likely.

But just days after his final game with the New York Yankees — you might have heard something about that — the future Hall of Famer unveiled “The Players’ Tribune,” a website of stories about athletes by athletes and intended to bypass the filter of the news media.

It is with a modicum of irony and self-awareness that Jeter, who smoothly sidestepped controversy for most of his 20 years in the Bronx by giving reporters no quotes that could be translated into “gotcha” tabloid covers, announced:

I realize I’ve been guarded. I learned early on in New York, the toughest media environment in sports, that just because a reporter asks you a question doesn’t mean you have to answer.  I attribute much of my success in New York to my ability to understand and avoid unnecessary distractions.

 

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