The Democratic National Committee has launched a print ad campaign calling out President Donald Trump’s pandemic response and directing readers to IWillVote.com, the DNC’s newly updated voter participation website.
The ads, which launched Thursday and slated to run for one week, highlight Trump’s “What do you have to lose?” comments during the 2016 campaign to African American voters. They will run in five African American-owned community newspapers such as The Westside Gazette in Fort Lauderdale, Florida; The Michigan Chronicle in Detroit; The Philadelphia Tribune, The Charlotte Post in Charlotte, North Carolina, and The Milwaukee Community Journal.
“Donald Trump didn’t tell Americans the truth about the coronavirus, he’s been totally incompetent and ineffective in responding to this crisis, and now working families — especially Black Americans — are paying the price,” DNC Chair Tom Perez said in a statement. “Over the last four years, communities of color have borne the brunt of Trump’s broken promises, and now because of his failures the coronavirus is costing too many Black families their lives and livelihoods. Voters will hold him accountable, and through resources like the IWillVote.com website, Democrats are making sure they have the information they’ll need to make a plan to vote Trump out of office.”
DNC Black Caucus Chair Virgie Rollins said the country also cannot tolerate another four years of the Trump presidency.
“We are making the much-needed investments in Black communities across the country to ensure every voter is able to make themselves heard at the ballot box,” Rollins said.