Look up the phrase “dreams can come true” and you will see a picture of Nina Parker. Parker, a co-host on E!’s “Nightly Pop” rolled out her clothing line for curvy women in May. The response resulted in sell-outs for many of the items.
This month, new styles were added to the Nina Parker Collection sold exclusively by Macy’s. Again, the response has been overwhelming. The versatile size-inclusive clothing line includes tops, dusters, dresses and jogging separates. Some designs include peek-a-boo shoulders and waist exposures.
The collection includes clothing incorporating bright colors, animal prints and sequins. No drab black, gray or navy blue for these clothes. Nina’s designs celebrate the beauty and boldness of a woman who may be a size 14 and up. Following the rollout of designs in May and June, the Nina Parker Collection will have new styles added every month beginning in August.
“My vision is to include everything, ” said Parker in a recent Zoom interview. “I want to expand to swimwear, undergarments. Right now I am focusing on the line for this year and working toward November.
For years full-figured women shopped at retailers like Lane Bryant, Ashley Stewart, Avenue, Catherines and in what has been labeled the “Plus Size” departments in major department stores. Parker’s vision has been on styles that were trendy, contemporary and accessible to women of all ages. In working with her agent, Parker started collaborating with Reunited Clothing, a design house that works with retailers, brands, celebrities and influencers. From that process came the perfect match with Macy’s.
“It’s been fairly effortless,” says Parker about bringing the collection to market. “My biggest challenge has been that everything has been selling out. You don’t know what people will gravitate towards and what they won’t.”
Navigating the supply and demand has been part of the learning process for this new phase of Parker’s career. That has been the case with Parker’s sequin jogger set which has been available in three different colors. Parker has gained insight on what styles to bring back due to high demand.
In addition to being an E!’s “Nightly Pop” co-host, Parker’s top-to-bottom fashion-forward styling has been admired for several years. In her hosting role, Parker often wears her own designs accessorized with thigh-high boots, strappy shoes or leather pants. Several celebrities wear the Nina Parker Collection and sing the praises of the clothing line. Wearing the line giving ecstatic compliments are Loni Love from “The Real,” Meghan McCain from “The View,” actress Jessica Garcia and Oscar winner Octavia Spencer.
“It’s a really good response. People like to see how to style something and that is one of my strengths, said Parker about the versatility of her collection. “There is a way to style things that makes it sexy, then there is a conservative way to style things.”
Parker says she thinks ahead about other ways to extend her fashion brand, but for now she wants to see how the current Nina Parker Collection grows.
“Right now, I want to get the plus-size clothing in a great place, ” said Parker about her size-inclusive collection. “I feel like I need to get things in a really good groove before working on something else. I just want curvy women to feel they are my focus.”
The Nina Parker Collection is available in sizes 0X-3X at Macy’s online www.macys.com or at Macy’s retail locations. In the Washington, D.C. area the Macy’s store locations for the Nina Parker Collection can be found at Macy’s Pentagon City, Tysons Corner and Columbia Mall.
Nina Parker on Instagram and Twitter: @mzgossipgirl